Sits on top of the systems you already run. Read-only to start, no migration, no IT project.


You've probably said one of these this month.
I held the strawberries three extra days betting the market would turn. We dumped them Monday.
Hope isn't a pricing strategy. The system tells you when to take the money.
Our #3 account cut orders in half. We found out two months later.
Quiet customers don't complain. They just order less.
Same case of peppers, three reps, three different prices.
Nobody's cheating. They just can't see each other's numbers.
I honestly don't know what my salesmen and selectors do all day.
You shouldn't have to guess.
My best salesman retires next spring. Thirty years of pricing lives in his head.
The relationships are his. The knowledge shouldn't leave with him.
All five are the same problem: the information isn't there in time, so the business runs on instinct and heroics. It can run on a system instead.
Produce runs on relationships and gut. We don't replace that. We confirm it with data.
Aged product shows up when it's already on the dump pile
Flagged and moving before it turns
Price sheets from memory and Excel, every morning
From live inventory, in seconds
Whether you paid over market depends on which buyer you ask
Your cost against USDA prices, before you commit
You learn what you actually made three weeks after the month closes
Yesterday's margin, this morning
You can lose $20 on a case.
You can only make $3.
That's why we usually start with waste: the losses are bigger than the wins. But the Money Map tells us where your money is, and that sets the order. One system, five jobs.
See it
Every morning your team opens the same view: what's aging, which margins moved, which accounts went quiet, and what it's all worth. Buy-side too: your cost versus the USDA market, so you know when to get aggressive and when to pull back.
The morning view: freshness, margin, and dump rate, in dollars.
Stop the waste
Loads get flagged before they age out, and the system matches them to the customers who've actually bought them before. One click texts every one of them before the product turns. What used to hit the dump pile gets sold on the way down.
An aging load matched to 18 regular customers and texted in one click.
Hold the line
Price sheets from live inventory in seconds; price confirmations and BOLs that send themselves. Every conversation in one inbox, so what a rep knows about an account stays in the building. Reply times, worked accounts, dormant ones, with a name next to every number. That's the accountability layer: a shared scoreboard, not surveillance.
A 271-product price sheet, generated from live inventory.
Keep the customers
A steady account slips and the alert fires in days, not months, with a task on someone's desk that morning. The call happens while there's still a relationship to save.
A quiet account caught at day 96, with a task on a desk.
Grow
New business, not just protection. The same data that guards your base starts filling the top: prospects ranked by how much they look like your best accounts, what to lead with, and whose desk the call lands on. We earn it in that order.
Prospects ranked against your best accounts.
$1.8M
Walking out the door of one $70M Philadelphia produce house, every year. Invisible until it was quantified.
- 40%
- less inventory waste
- 30 days
- from books open to the number
“We always knew waste was a problem. What we didn't know was the size of it. The $1.8 million number changed how we thought about the entire operation.”

Alex Penza
Pinto Brothers Produce
“I actually sleep at night knowing nothing's slipping through the cracks.”
Read the full storyWe've run a business like yours.
Before Datajolt, the three of us ran EatStreet, a Madison food delivery company: $10M to $50M in four years, on thin margins, with a product that spoiled by the hour. We built Datajolt to be the thing we never had then: operators who arrive with the system already built.
Meet the operators
Rob

Dave

Max
It starts with the Money Map.
Thirty days. You get a dollar figure on each of the four leaks, ranked, and the order we'd fix them in. Then we fix them with you: we review the numbers together, on a schedule, and we stay on it until they move.
The four patterns we look for
- 01Aging inventory & dump rate
- 02Margin decay by customer & commodity
- 03Quiet accounts
- 04Inconsistent selling across reps
If we don't find it, you don't pay.
It's in writing.
Find out what you're losing.
Start with a two-minute estimate. We'll show you the range before you commit to anything.
“When Datajolt showed us the $1.8 million number, it changed how we thought about the entire operation.”
Alex Penza, Pinto Brothers Produce